About me

About me

About me

He-yo, I'm Ishita, a product designer based in Bengaluru, with a passion for blending user experience with visually captivating design.
This fusion stems from my innate interest in design, technology, and creating practical products.
I believe in simplicity and accessibility when crafting user experiences, ensuring everyone can benefit from the products I help create.

My journey to product design began with a detour. Early on in college, I realised that electrical engineering wasn't my calling. Embracing a more creative path, I explored visual design before stumbling upon the world of product design. The opportunity to create solutions with a tangible impact ignited a passion that solidified my career choice.

Beyond design, my passions reside in music and exploration. As a trained classical singer, I find joy in creating melodies, while also dabbling with my ukulele and recording covers in my free time. For a dose of peace and adventure, I hit the trails for treks, immersing myself in the natural world. Bengaluru's vibrant food scene also fuels my curiosity, constantly tempting me to discover new culinary delights.

He-yo, I'm Ishita, a product designer based in Bengaluru, with a passion for blending user experience with visually captivating design.
This fusion stems from my innate interest in design, technology, and creating practical products.
I believe in simplicity and accessibility when crafting user experiences, ensuring everyone can benefit from the products I help create.

My journey to product design began with a detour. Early on in college, I realised that electrical engineering wasn't my calling. Embracing a more creative path, I explored visual design before stumbling upon the world of product design. The opportunity to create solutions with a tangible impact ignited a passion that solidified my career choice.

Beyond design, my passions reside in music and exploration. As a trained classical singer, I find joy in creating melodies, while also dabbling with my ukulele and recording covers in my free time. For a dose of peace and adventure, I hit the trails for treks, immersing myself in the natural world. Bengaluru's vibrant food scene also fuels my curiosity, constantly tempting me to discover new culinary delights.

He-yo, I'm Ishita, a product designer based in Bengaluru, with a passion for blending user experience with visually captivating design.
This fusion stems from my innate interest in design, technology, and creating practical products.
I believe in simplicity and accessibility when crafting user experiences, ensuring everyone can benefit from the products I help create.

My journey to product design began with a detour. Early on in college, I realised that electrical engineering wasn't my calling. Embracing a more creative path, I explored visual design before stumbling upon the world of product design. The opportunity to create solutions with a tangible impact ignited a passion that solidified my career choice.

Beyond design, my passions reside in music and exploration. As a trained classical singer, I find joy in creating melodies, while also dabbling with my ukulele and recording covers in my free time. For a dose of peace and adventure, I hit the trails for treks, immersing myself in the natural world. Bengaluru's vibrant food scene also fuels my curiosity, constantly tempting me to discover new culinary delights.

Experience

Sept 2023 – Mar 2024

Rupeek Fintech Ltd.

Product Designer
Product Design Intern

  • Designed a new Cards Digital Journey Page with a focus on easy language and visuals, based on previous research, subsequently used in A/B testing against the previous version.

  • Worked on product thinking strategy and UI screens for rewards system to incentivise credit card usage, enhancing user retention.

  • Spearheaded a comprehensive approach to UX improvement by managing an active design repository, addressing design debt, and swiftly resolving critical app malfunctions.

  • Utilised user behavior insights to influence the refinement of information architecture on both landing and schemes pages.

  • Fostered seamless collaboration with cross-functional teams, translating research insights into actionable design solutions that drive impactful improvements.

Dec 2022- Mar 2023

Shopflo

UX Design Intern

  • Validated redesigned Shopflo-Checkout through usability testing. Developed user personas and conducted interviews for deep user insights. Built and managed an in-house community for valuable feedback & User Insights.

  • Leveraged analytics to optimize Merchant Dashboard, improving engagement. Created innovative design solutions and customised onboarding experiences. Redesigned error/success states along with its UX Copy and improved Shopflo's Shop setup flow.

Sep 2022- Dec 2022

Just Designers

Design Intern

  • Worked on various UX Case studies as well as designed for company's personal branding

Made with

<3, sweat & T_T

2:44:18 PM

Made with

<3, sweat & T_T

2:44:18 PM

Made with

<3, sweat & T_T

2:44:18 PM