Experience
Sept 2023 – Mar 2024
Rupeek Fintech Ltd.
Product Designer
Product Design Intern
Designed a new Cards Digital Journey Page with a focus on easy language and visuals, based on previous research, subsequently used in A/B testing against the previous version.
Worked on product thinking strategy and UI screens for rewards system to incentivise credit card usage, enhancing user retention.
Spearheaded a comprehensive approach to UX improvement by managing an active design repository, addressing design debt, and swiftly resolving critical app malfunctions.
Utilised user behavior insights to influence the refinement of information architecture on both landing and schemes pages.
Fostered seamless collaboration with cross-functional teams, translating research insights into actionable design solutions that drive impactful improvements.
Dec 2022- Mar 2023
Shopflo
UX Design Intern
Validated redesigned Shopflo-Checkout through usability testing. Developed user personas and conducted interviews for deep user insights. Built and managed an in-house community for valuable feedback & User Insights.
Leveraged analytics to optimize Merchant Dashboard, improving engagement. Created innovative design solutions and customised onboarding experiences. Redesigned error/success states along with its UX Copy and improved Shopflo's Shop setup flow.
Sep 2022- Dec 2022
Just Designers
Design Intern
Worked on various UX Case studies as well as designed for company's personal branding